Because wetter is better P.S. I Lube You is a dermatologist-tested personal lubricant that provides an enjoyable and longer lasting glide.* Our gentle formula is latex friendly and is formulated with the sensitive intimate area in mind. This lube is designed to enhance your sexual pleasure while R-E-S-P-E-C-T-I-N-G your intimate Micro-V-iome™. Your V will lube you. *vs. not using a lubricant